Competition dashboard
Overview
An important recent project at Holograph is our comprehensive dashboard designed to support our online competition offerings. This dynamic dashboard provides real-time data on key metrics, such as the number of QR code scans, unique website visitors, competition entries, new subscriptions, claimed and expired prizes, as well as wins distributed throughout the day. Additionally, the dashboard presents an easy-to-understand visual timeline of the competition campaign. The dashboard, adorned with associated branding, is a powerful tool for gaining valuable insights into campaign performance and customer behavior.
Role
In this project, I played a pivotal role as the principal designer of the default dashboard, as well as designing themes for some of clients including Listerine, Lucozade and Ribena. This entailed integrating versatile design elements and accommodating aesthetic adjustments in line with the branding of each unique competition campaign.
In addition to designing these dashboards, I also crafted the underlying HTML and CSS structures of the dashboard, ensuring a solid and well-optimized foundation for the interface.
I also developed the dashboard to be theme-compatible with the associated competition so that variable definitions for the look and feel carried across both projects.