Overview

This was a digital campaign for JnJ's new in-store activation, the Listerine Donkey Campaign, launched on September 12, 2022. This was a unique campaign with dual competitions, an 'Instant Win' and a 'Grand Prize' draw. My role was multi-faceted and instrumental in this project's success.

As part of the campaign, we developed a bespoke microsite which hosted the competition's entry form, accessed by scanning a QR code at the point of sale, or through social and online channels. This ensured an accessible and seamless user experience for all entrants.

The entry form was carefully crafted to gather essential data from participants such as their name, email, postcode, and age confirmation.

Our team built an efficient entry flow and deployed the form to the website. The back-end was designed to allocate prizes through a non-guaranteed 'winning moments mechanic', which provided instant confirmation to winners. We effectively managed nearly 10,000 digital voucher prizes and close to 800 Donkey toy prizes.

After the 'Instant Win' period, all participants were automatically entered into the 'Grand Prize' draw. This two-stage competition approach boosted the engagement and longevity of the campaign.

Role

I took charge in implementing the design of the landing page, including the application of CSS and other styling techniques, ensuring the page's aesthetic was in-line with JnJ's branding and the campaign's theme.

For ease of tracking the campaign's progress, I was also responsible for building a campaign reporting dashboard, offering real-time insights to the client.